The promotions machine is working overtime as AC/DC gets ready to release its new album and roll out a North American tour. The veteran rockers' first studio set in eight years, "Black Ice," will hit Wal-Mart and Sam's Club stores on Monday (10/20). To make sure fans are paying attention, Wal-Mart has created a "Rock Again AC/DC Store" in each of its 3,500 locations and will stock shelves with the new album in addition to AC/DC merchandise including apparel, DVDs and catalog albums. A gaming station will also be available so fans can try their hand at rocking the new AC/DC-themed "Rock Band" video game.
"This is the first time in our history where we've taken such a large area within our store to celebrate a legendary band, and we invite fans of all ages to come out with us and get ready to rock," Wal-Mart Senior VP of Entertainment Gary Severson said in a statement.
Wal-Mart has also partnered with Columbia Records and MTV to create "AC/DC Rock Band Store" locations in Los Angeles and New York City. The pop-up stores will open at 12:01 a.m. Monday (10/20) to start selling "Black Ice" and other AC/DC merchandise. The outlets, located at the MTV Store in NYC's Times Square and the Hollywood and Highland complex in L.A., will remain open through Jan. 4, according to a press release.
In case that's not enough, a series of interactive "Black Ice" trucks have been dispatched on the streets of Los Angeles and New York City to fill the air with AC/DC tunes and allow fans to listen to the forthcoming album. The vehicles, which will become retail outlets once the album is released, will also demo the new "AC/DC Live: Rock Band Track Pack" game, which is due next month.
As previously reported, AC/DC will support "Black Ice" with a North American tour that launches Oct. 28 in Wilkes-Barre, PA. The trek is set to visit US cities from coast to coast as well as a couple of Canadian provinces through late January. Stops include two-night stands in New York City; Rosemont, IL; Oakland, CA; and the Los Angeles area.
Most of the shows, which are listed below, are already sold out, according to AC/DC's website. The band has also assembled a European jaunt that stretches from February to April.
0 comments:
Post a Comment
Shout it all aloud dude...!!!!